"Buying a car should be a fun experience"

A new car is something special. Buying one should be, too. We know that a car purchase is a big deal to most people. You don't want to feel rushed or pressured into a decision. That's why we take the hassles and stress out of the process. When you enter a Prime dealership, you will feel comfortable and welcome; from the first time you step on the lot or call us on the phone.

We want your experience with Prime to be second to none and completely enjoyable. We are now one of the largest dealership groups in New England, and as such we are able to allow you access to a wide selection of new & pre-owned vehicle.

What really sets a car dealership apart these days?

Value, Selection and Price

You're a Smart Shopper! You know what it takes to find a great New Car or quality used Used Car. Whether you're looking for the perfect new Mercedes-Benz or a great pre-owned vehicle or one of our Certified Vehicles, you can be in-control as you use the Car Shopping Tools on this website to find the vehicle you want! Plus, you can check out the Current Online Specials and Promotions that change all the time!

Research Tools

You can research the features and options of new vehicles from the Research Tools of this site. If you see something you like, you can easily contact us, get a no-obligation Price Quote, Evaluate Your Trade, Apply For Credit, or even Name Your Own Price.

Convenient Location

To visit our dealership, check our Map and Location and Department Hours - we would like to meet you in person and help you with your car ownership needs. Our dealership is conveniently located and worth the drive.

Service, Parts, Accessories

When it's time for regularly scheduled Service, Maintenance or Repairs, we hope you'll consider our modern and friendly Service Department. If you need Parts or Accessories for your vehicle, we're glad to help and have departments standing by and ready to serve you.


Reasons Prime Stands Out:

Incredible Selection: Shopping for a new or pre-owned vehicle with Prime Motor Group offers you quick and easy access to our entire inventory online that has more than 6,000 vehicles all with pictures, videos, and descriptions. Whether you are looking for a domestic or foreign, economy or luxury car, truck or SUV we have it and if for some reason we don't have it today, we will get it for you! We offer a FREE CARFAX Report on each pre-owned vehicle and we offer Instant trade-In Offer real-time trade-in values on our website which takes the guesswork out of trading your car.

Service: Our business is based on every customer being 100% satisfied at every point of service. In fact, we want to go way beyond your expectations. It is simply how each of us works. That's the Prime difference!

We have combined the best of the Clair business philosophies (remaining a family oriented business) with the best of Prime philosophies (serving your needs as the company that our competition has to beat). We have made numerous changes that will make your experience a pleasurable one.

A few signature offerings at Prime that set us apart and give you confidence about your purchasing or servicing experiences are: Guaranteed Trade Appraisal, Prime Service Advantage, Prime Pricing, Certified Service Technicians and Sales Associates plus the new direct contact Customer Care Division



Prime Motor Cars is an award winning employee and customer focused dealership.

  • 2020 DealerRater Dealer of the Year
  • 2020 DealerRater Consumer Satisfaction Award
  • 2018 Best of the Best - Silver Laurel
  • J.D. Power 2019 & 2020 Dealer of Excellence award winner
  • CarGurus Top Rated Dealer 2019

Disclaimer: J.D. Power 2020 Dealer of Excellence Program recognition is based on achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. For more information, visit //www.jdpower.com/DOE


Prime Motor Cars

137 U.S. Route 1
Directions Scarborough, ME 04074

  • Sales: 207-466-1007
  • Service: 207-482-0974
  • Parts: 207-482-0974

Showroom Hours

  • Monday 8:00 AM - 7:00 PM
  • Tuesday 8:00 AM - 7:00 PM
  • Wednesday 8:00 AM - 7:00 PM
  • Thursday 8:00 AM - 7:00 PM
  • Friday 8:00 AM - 6:00 PM
  • Saturday 8:00 AM - 6:00 PM
  • Sunday Closed